Beauty Tips

Paperless Client Forms / salon software

Welcome to the Future: Paperless Client Forms and Digital Consent for Salons

The salon and beauty industry is evolving faster than ever, and technology is leading the way. One of the most impactful changes is the shift to paperless client forms and digital consent. This modern solution replaces piles of paper, manual data entry, and storage hassles with seamless, secure, and eco-friendly digital forms. At Zylu, we […]

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Client Data-Driven Marketing

The Data Difference: Leveraging Client Data-Driven Marketing for High-Converting Campaigns

In the fast-paced beauty and wellness industry, understanding your clients is the foundation of success. With increasing competition and rapidly changing customer preferences, relying on guesswork is no longer enough. The real power lies in client data-driven marketing — the strategy that helps salon owners make smarter decisions, design targeted campaigns, and boost conversions like

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How to Fill Empty Slots Fast with Waitlists & Last-Minute Deals to Maximize Capacity

How to Fill Empty Slots Fast with Waitlists & Last-Minute Deals to Maximize Capacity

Every empty appointment slot is a missed opportunity to grow your business. Whether you run a salon, spa, clinic, or any appointment-based business, fill empty slots can make the difference between breaking even and scaling your profits. The smartest brands today are leveraging waitlists and last-minute deals to keep their schedules packed and clients delighted.

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Client Retention Formula for Salons: How to Keep Clients Coming Back

Client retention is the secret topping behind a profitable, sustainable salon business. If watching clients repeatedly walk in and out frustrates you, you are in the right place. Through this post, you will learn a Client Retention Formula that will help you keep your appointment book full, your clients praising you, and your business thriving.

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Zylu vs. Fresha: Which Salon Software Will Fuel Your Growth?

Introduction Choosing the right salon management software is critical for streamlining operations, boosting client retention, and driving revenue growth. While both Zylu and Fresha offer powerful solutions, they cater to different business needs. In this comparison, we’ll break down their features, marketing automation, pricing, and growth potential, helping you decide which platform best suits your

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